The Fisher Center for Business Analytics coordinates a range of educational programs that applies UC Berkeley’s leadership in Data Science to business and reflects the distinct brand of the Berkeley Haas Defining Leadership Principles:

Integrated

The business analytics curriculum at Berkeley-Haas is framed not as a distinct subject but as fundamental to every discipline. Analytics is thus diffused throughout the general, MBA curriculum.

All students, regardless of degree program or concentration, enroll in Data and Decisions, a core course that introduces exploratory statistics and causal analysis.

As depicted in the figure, three primary courses extend Data and Decisions. The syllabi are coordinated to maximize complementarities among methods and problem-domains. A student interested in the Business Analytics program of study takes at least one of the primary courses.

Beyond the primary courses are a number of secondary, domain-specific courses. Each includes additional quantitative, analytics modules.  A student pursuing the Business Analytics program of study is expected to complete at least two secondary courses.

Experiential

Berkeley-Haas trains collaborative decision-makers to lead interdisciplinary teams that integrate domain experts and data scientists. This training proceeds in two ways:

Experiential Learning


Students from across the University enroll in experiential learning courses at Haas. Students from graduate programs throughout the University bring their data science and/or domain expertise. Berkeley-Haas students contribute business strategy and leadership. Together, interdisciplinary student teams address corporate, non-profit and entrepreneurial challenges.  

The University of California at Berkeley


UC Berkeley’s programs in Statistics, Computer Science, Mathematics, and Information are defining the leading edge of Data Science. Haas students have the opportunity to pursue advanced studies from global experts across the University.  

Continuing

Haas programs in Business Analytics extend beyond degree programs to support continuing education and industry best practices in at least two ways:

Executive and Professional Education

Executive and Professional Education Programs in Business Analytics bring business leaders to campus to continue their lifelong education.  Courses in analytics include open-enrollment programs as well as opportunities for custom programs through Berkeley’s Center for Executive Education.

CIO Leadership


The Center for Business Analytics facilities idea exchange and thought leadership between industry leaders in a peer-to-peer setting through its CIO Leadership Program.

  • The program helps coordinate three regional networks of strategic information technology leaders who meet monthly to educate and support one another (Silicon Valley, San Francisco, East Bay).
  • With the Gartner Group, the Center established the Fisher-Hopper Prize for Lifetime Achievement in CIO Leadership.  Each year, the prize ceremony is part of an annual, day-long seminar on strategic information technology

Doctoral

Through the support of the Ryoichi Sasakawa Foundation, the Center administers Fellowships to PhD students applying analytics in their doctoral research. Current Fellows in Business Analytics are:

Oren Reshef

BPP

Oren Reshef’s research is entitled “Information Simplification and Strategic Reaction: Evidence from the Israeli Food Market.”

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In a world of complex choices, consumers may make uninformed decisions even when all relevant information is readily available. A common policy suggestion is to aid consumers by making information more accessible, simple, and standardized. The goal of this project is to study the general equilibrium effects of the provision of simple information. Specifically, the focus is on a nationwide, mandatory labeling policy, advocated by the Israeli Ministry of Health, to promote healthy nutrition. Oren Reshef develops a simple conceptual framework to formalize the mechanisms governing consumers’ and firms’ behavior examining consumers’ understanding and usage of the simplified labels and whether demand for healthier products changes as a result. Oren focuses on the unintended consequences of the policy, especially those affecting individual information acquisition and demand for nutritional dimensions not explicitly included in the labeling. Additionally, he studies the supply side response by examining how the shift in incentives drives product innovation, reformulation, and readjustment of pricing strategies. Finally, he derives the aggregated welfare implications.

Xin Chen

Marketing

Xin Chen is working on a project entitled “How does Social Promotion Affect Consumer Choice and Firm Strategies?” through collaborative field experiments with a fast-growing Chinese online grocery platform.

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Increasingly ubiquitous online social interactions have nourished the advent and ongoing marketing innovations to engage consumers through social media in many industries. Firms leverage customers’ social influences for retaining and growing their customer assets. In particular, they face a choice on what conditions to impose on the social aspect. We answer the research question of how social promotion affects consumer choice and firm outcomes. Specifically, we devise a two-level randomization framework to assess the social advertising effectiveness in terms of market share, consumer spending, and firm profitability. Through a field experiment, we show that while the immediate effect of sharing is to reduce sales of the promoted products but the overall effect is just the opposite; the leads created with sharing more than make up for the lost sales due to increasing customer costs of obtaining the deal. When forced to share, customers substitute and purchase other similar products instead. Moreover, despite potential deeper connections among customers in smaller cities, those from big cities exhibit stronger lead generation potential.

Richard Lu

MORS

Richard Lu is working on a project with Jenny Chatman, Amir Goldberg, and Sameer Srivastava that is focused on understanding how cognition and behavior relate to one another.

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Using survey data and email data from a mid-sized organization, he is establishing the linkages between the cognitive manifestations of cultural fit– that is, how someone thinks about how they fit into an organization based on self-reports- -and the behavioral manifestations– based on linguistic similarity between a person and her interlocutors in internal email communications. He is using the tools of computational linguistics and machine learning to identify the “linguistic signature” of cognitive cultural fit so that we can impute self-reported cultural fit for people and time periods where these data are not available. This will enable him to transform a one-time survey into a longitudinal assessment, which will in turn enable him to examine the dynamic interplay between cognitive and behavioral cultural fit and its consequences for individual performance.

Santiago Truffa

BPP

Santiago Truffa is working on an ambitious project about the agglomeration of talent and the economics of inequality across and within cities.

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This is a project that aims to account for a complex empirical pattern within a unified framework that can speak to the data. The pattern involves cross-city differentials: vast inequality in wages and property prices, and differences in the human capital that on average flocks to different cities. But in addition, individual human capital and wages differ within cities. The understanding of these patterns require a general equilibrium framework, which Santiago has developed, and one that is estimable. In order to estimate the role of the key forces at play in driving the various inequalities in the U.S., Santiago has launched into fascinating data work. On the one hand, he has collected data on wages, city amenities, and property values in 50 metropolitan areas in the U.S., and analyzed those data to first describe the overall patterns, and then used the data to estimate his model. In addition, Santiago has worked with a leading online brain training company (Lumosity) to obtain from them their user data. Santiago has succeeded and is now in the process of analyzing it. These data are exciting because they include millions of observations of users all over the country, that among other things allow us to produce an “IQ map” that helps us better understand the distribution of talent over space. These data complement his analysis of the human capital distribution across cities, but they have great additional potential. An obvious challenge in using these data is the fact that they reflect self-selection into using a brain-training service. Santiago has deployed state-of- the-art selection techniques to undo these selection effects, which tells me there is truly fantastic potential for the use of these data.

Jean Zeng

Accounting

Jean Zeng plans to work on a novel and very comprehensive database with industry-level analytics, including long-term forecasts of value drivers (e.g., employment growth, operating performance etc.).

Byung Hyun Ahn

Capital Markets

Byung investigates the role of active ETFs in capital markets. The tremendous growth in exchange-traded funds (ETFs) and passive investing summarizes the post-financial crisis investment landscape.

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Contrary to expectations, actively-managed ETFs have also gained popularity since the SEC’s approval of such ETFs in March 2008. As of today, 223 actively- managed ETFs are registered with the SEC, totaling $51.7 billion of assets under management with smart beta ETFs being one of the fastest growing investment instruments. Hyung will contribute to the literature by analyzing the performance actively-managed ETFs, their management fee structure, and investor base characteristics, as well as the interplay with passive strategies and alternative active strategies. Hyung will examine the implications of the growth in actively-managed ETFs on the underlying constituents’ security lending conditions to gain insights about the interplay of limits to arbitrage with stock market pricing efficiency.

Jesse Yao

Advertising

Jesse studies advertising by publisher. Advertisers usually use more than one publisher to deliver ads. Traditionally, advertisers only compensated the last publisher who showed the ad to the customers before the conversion. This method, however, will lead to some undesired behavior of the publisher such as free-riding, which might harm the advertiser. In this project, Jesse estimates and tests the effectiveness of the advertising of each publisher, so that the advertiser could compensate multiple publishers according to their marginal contributions.

Alexey Sinyashin

Media

Alexei studies whether media outlets bias their coverage of news related to their owners or enterprises their owners have vested interests in. He is collecting the data on US newspapers that can be subject to this conflict of interest. Two questions are addressed: 1. Does the conflict of interest lead to more coverage of the owner-related news? 2. Do owner-related news stories get more positive coverage relative to other newspapers?