Zsolt Katona

Faculty Director

Research: Online marketing, Search advertising, Network economics, Social networks

Zsolt Katona is Associate Professor at the Haas School of Business. Katona joined Berkeley-Haas in 2008 as an Assistant Professor of Marketing. His research focuses on the complex networks of search advertising, network economics and online marketing. Katona is widely recognized as an influential young scholar. He was named the Marketing Science Institutes Young Scholar awardee and was a Barbara and Gerson Bakar Faculty Fellow. Katona is Associate Editor of Management Science and serves on the editorial board of Marketing Science and International Journal of Research in Marketing. Before joining Berkeley-Haas Katona received his PhD in Management (Marketing) from INSEAD. He also holds a PhD in Computer Science and an MSc in Mathematics, Eotvos Lorand University, Hungary.

Thomas Y. Lee

Director of Data Science

Research: Product Innovation, Health Care Services, Regulatory Analysis

Thomas Lee is Associate Adjunct Professor of Operations and Information Technology Management. In his research, he develops and applies text and sequence mining algorithms to identify and select opportunities for product and service innovation. His paper on mining consumer product reviews was a finalist for the Paul E. Green award for best paper in the Journal of Marketing Research. Before joining Berkeley-Haas, Lee was Assistant Professor of Operations, Information and Decisions at the Wharton School of the University of Pennsylvania. He received his PhD from the Engineering Systems Division at MIT.

Gauthier Vasseur

Executive Director

Gauthier Vasseur is a data analytics and digital transformation expert. His executive track record spans from large enterprises (Google, Oracle, Hyperion) to bootstrapped, series A and Pre-IPO companies. Gauthier has worked in finance, operations and marketing, building teams, analytics and scalable processes to fasten growth and improve transparency. He has brought his multifaceted experience and emphasis on data analytics into higher education. Gauthier has over six years of experience teaching and training teams to drive efficient and data-driven processes, make the best of technology and become key actors of digital transformation in their own organizations. At the Fisher Center for Business Analytics, Gauthier is spearheading efforts to connect Haas faculty with business leaders to collaborate on the application of data science and analytics to business strategy.

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