Data Driven Marketing

for Business Leaders

May 18-19, 2017

Haas School of Business
University of California, Berkeley


How do you market effectively? Please join us for a two-day course focused on using data analytics to strengthen your marketing efforts.

Course Description

Through this course, you will learn the practical aspects of working with data, and how to drive marketing objectives based on rigorous analysis.  Together, we will discuss how to both attract new – and retain existing – customers while delivering the most cost-effective and valuable marketing initiatives.


Your organization’s marketing efforts will reflect the investment you make… we hope you’ll join us to think, collaborate and learn new ways of working together.

Program Details


The program fee is $2,500 and covers tuition, all course materials, and most meals. Travel and accommodations are not included. Bring your partners and get 10% off per participant from the same company.


  • Get 30% off if you register for Data Strategy Program + Data Driven Marketing program.
  • Berkeley-Haas alumni get 30% off using access code: IBI2017
  • Berkeley-Haas Executive MBA students get 30% off using access code: EMBA17


Gregory La Blanc

Lecturer in Finance, Strategy,
& Law Haas Finance Group
Haas Economic Analysis
& Policy Group. Director of
Data Science Initiative, IBI

Zsolt Katona

Associate Professor Haas Marketing Group
Haas School of Business,
UC Berkeley

Steven Craig Huff

Visiting Professor (Associate), Haas School of Business, UC Berkeley.
Associate Professor of Marketing, Utah Valley University

More Speaker to be Confirmed

Haas School of Business

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Magdalena Hevia,

Program Manager

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Data Strategy

for Business Leaders

May 15-17, 2017

Haas School of Business
University of California, Berkeley


Register for both courses & receive 30% off