Data Driven Marketing
for Business Leaders
Haas School of Business
University of California, Berkeley
Learn to leverage the data collected from your consumers to get valuable insights and make effective marketing decisions. This course will help you to understand practical aspects of working with data, drive marketing objectives based on data analysis and acquire and retain consumers through data.
The program fee is $2,500 and covers tuition, all course materials, and most meals. Travel and accommodations are not included. Bring your partners and get 10% off per participant from the same company.
- Get 30% off if you register for Data Strategy Program + Data Driven Marketing program.
- Berkeley-Haas alumni get 30% off using access code: IBI2017
- Berkeley-Haas Executive MBA students get 30% off using access code: EMBA17